If you've participated in 10 surveys and only completed 3, it's understandable to feel a bit frustrated. However, this experience is quite normal and expected in the world of market research. Let's delve into why this happens.
Market research is a vast field, with thousands of surveys conducted globally. Each survey aims to gather insights from a specific group of people. It's akin to searching for a needle in a haystack, and you might just be that needle they're seeking!
The process begins with pre-qualification questions about your living situation, income, country of residence, etc., to determine if you fit the demographic they're targeting. This is where you might be disqualified initially.
Even if you qualify and start an actual survey, there will be some preliminary questions to confirm your familiarity with the subject matter, like your experience with a product they're researching. If your experience doesn’t align, you might be disqualified at this stage.
Another scenario involves survey quotas. Each survey has a set number of responses needed, and market researchers budget accordingly. As surveys are distributed across multiple platforms, a survey you're completing might close if it reaches its response quota during your participation.
These scenarios are common in market research and can be quite frustrating. To mitigate this, many survey platforms offer a disqualification reward. This consolation varies with each partner, and some even base it on the time you spent on the survey. You might want to keep track of which partners offer the most generous rewards for disqualifications, as this will be a frequent occurrence. This strategy can help optimize your survey-taking experience.