Every day, a different set of advertisers is looking to connect with you. On some days, there might be many advertisers interested, while on other days, there could be fewer. When there's a high demand for your attention, advertisers pay more to show you their ads, and we share that extra payment with you. Also, you might notice that sometimes the same ad appears more than once. This is actually intentional by some advertisers, and the good news is, you earn for each ad you see, even if it's a repeat!