It’s common to encounter repeated questions about your income, living situation, country of residence, and job when taking surveys. You might wonder, “Why do I have to provide this information again? Can’t they just remember my details?”
Why Initial Questions Are Repeated
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Tailoring Surveys:
- Initial Qualification: When you start a new survey with a partner like CPX, InBrain or TapResearch, answering these questions helps tailor the survey to your specific profile. This ensures you receive surveys that are relevant to you based on your current situation.
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Verification and Accuracy:
- Double-Checking: Market researchers ask these questions again within the survey to verify that you answered them correctly the first time and to check for any recent changes in your life. These checks help ensure the accuracy and relevance of the survey data.
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Data Integrity:
- Preventing Errors: Repeating these questions helps prevent errors and ensures that the data collected is both accurate and reflective of any recent changes in your circumstances.
What This Means for You
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Relevance and Accuracy: While it may seem repetitive, this process is essential for maintaining the quality and reliability of survey data.
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Survey Quality: The extra questions help survey designers ensure that the information gathered is precise and tailored to current conditions.